Farmers deserve a bigger share of the price paid for a cup of excellent coffee and this is why we pay the ‘right’ price – the price necessary to support the other principles. It is significantly higher than the current market price, and is based on the situation of each farmer.
Our farmer partners, who work hard to produce high quality coffee, deserve an income that rewards that effort – and should be able to contribute towards social benefits.
Our farmers have access to professional advice to ensure that the farm can become economically and environmentally sustainable. We call this farm transformation and will result in improving quality, yield, and environmental performance; it may also require additional land rental or purchase.
Smallholders should be able to take out affordable loans to invest in their farms, and be able to take responsibility for repayment
Underpinning all of these principles is a long term relationship between farmers and Big Rock. Sustainability takes time and requires consistent and reliable support.