FARMERS DESERVE A BETTER DEAL
Coffee farmers are in trouble: coffee prices have declined in real terms by around 70% since the 1980’s. For most smallholder coffee farmers, incomes now barely cover the cost of production and their farms have become subsistence operations. Many have limited social support and few can save for their old age. And when you add climate change to the mix it’s no surprise that the next generation is opting out of coffee farming.
PIONEERING A BETTER WAY
We started Big Rock to change this. We are a family business working with coffee experts and friends to change the way coffee is sourced, for good. We care about the wellbeing of smallholder farmers, and the quality and diversity of the coffees they offer.
We have created ShareTrade to address the challenge. We forge a long-term relationship with each farmer and make a plan to transform their farm into a thriving sustainable enterprise producing exceptional speciality grade coffee. We then determine with each farmer the ‘right’ price for their coffee. This is significantly higher than the market price and reflects the quality of the coffee, our commitment to an equitable standard of living, and the cost of farm transformation.
When you buy ShareTrade you’ll enjoy an excellent coffee in the knowledge that you are helping transform the livelihoods of producers. One farm at a time.