PIONEERING A BETTER WAY
Big Rock Coffee Company is a family business working with coffee experts and friends to change the way coffee is sourced, for good. We are on a mission to transform the livelihoods of smallholder speciality coffee growers. We care about the wellbeing of smallholder farmers, and the quality and diversity of the exceptional coffees they offer - in fact we believe they are inextricably entwined.
Believe it or not, some of the world's best coffees are at risk because growers do not receive sufficient share of the price premiums these coffees eventually command. Many such farms have become subsistence operations and are on the verge of failure.
We have created ShareTrade to address this challenge. It's a new sourcing standard that we are pioneering and seeking to share with buyers and roasters of speciality coffee.
When you buy ShareTrade you’ll enjoy an excellent coffee in the knowledge that you are helping transform the livelihoods of growers. One farm at a time.