Better Values

Third Wave coffee shops have created modern-day shrines to work and creativity. But the people who grow coffee are leaving the industry due to a wide range of economic and environmental forces, even while their smiling faces are often used to convince you that they’re getting a good deal.

Every cup of Big Rock directly improves the prospects of real people – people we’ve met and and spent time with. We’re proud to put their name on every bag we sell, and to see the impact our business is having on their lives. And this is just the start.

We’re not willing to compromise and sell Better Coffee using an outdated system which disenfranchises our own farmers. That’s why we created ShareTrade.